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Media Usage Behaviour

Posted by on 13:18 in Media Usage | 0 comments

The first thing nearly half of young women do when they roll out of bed is grab the smartphone, turn it on and see what happened in their world while they were sleeping. Several studies have indicated that women under the age of 30 are abandoning the dead tree and television mediums in favor of connecting to social media on computer devices.

In a survey published by Women’s Marketing Inc., four out of 10 women use social media to connect with friends and family. Another 37 percent use this medium to look for deals in brands and seek out coupons and promotions. This data ties into the fact that women make 85 percent of all purchasing decisions.

Women are using their smartphones, tablets and computers to follow their favorite brands. On Facebook, 55 percent of users are women. Women are using social media to make connections in their personal lives. Those lives include family, friends and brands. Women, though, connect with media in various ways that depend upon their age.

Women under 40 are more inclined to check their smartphones first thing in the morning. Women over the age of 40 will get on their computers or turn on the TV. Broken down further, women who are employed full-time are more likely to rely on smartphones as their primary device to connect to media. Women who stay home will reach for the computer.

The use of traditional media, such as TV and print, rises at night and on weekends. Thirty percent of women say that they have become more social in their everyday life because of their interaction with social media.

A recent Pew survey breaks down this social media phenomenon further. Eighty-nine percent of women online are 18 to 29 years old. Sixty-nine percent of these women told surveyors that they log into the social media everyday. That same percentage revealed that they are on the Web exclusively to connect with social media. The vast majority of these women characterize their experience on social media as positive. If people want to know where the young women are, they are likely connected to the social media on their smartphones.

Influence of media on young women

Posted by on 10:41 in General, Media Usage | 0 comments

Today, the media plays a huge role in the way that young women portray themselves and their bodies. While celebrities and other famous faces in the media do make way for more open-minded looks and styles, they can also skew the image of what a woman should actually look like. Stick-thin models and actresses may impact the lives of young women in a way that is not always healthy. Through influential media icons, many woman feel as though they need to look the same way in order to be attractive and sexy. In the media today, we may see more provocative outfits that were not socially accepted just years ago. In this sense, it allows woman to feel more like themselves with the ability to dress however they would like to.


When men see photographs and videos of celebrities in the media, they often have a perverted picture of sexuality and what all women should look like and act like. This could be from the way that they dress to the way that they act in the bedroom. Not only are these acts portrayed in the movies, but they can be seen from day to day in the everyday lives of media icons. After looking at these overly-sexual photographs or videos, some men end up having the problem of premature ejaculation. This can occur simply by looking at sexually stimulating photographs of everyday people who are present in the media.

Because the media is everywhere that you turn, it plays a huge part in influencing the lives of young women. For some women, the influence may be a good thing while in other women, it may be a bad thing. In one sense, it gives young woman the confidence that they can be whoever they want and do not have to live up to anyone else’s standards. In another sense, women may try to be what they think men want through dressing provocatively and even developing an eating disorder in order to become thin. It is important to understand that everything in the media may not always be as it seems.